< Company Profiles / Oil & Gas / Royal-Dutch Shell Group

20.12.01

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Overview Products/Projects • Who, where, how much? Influence/Lobbying Corporate Crimes Further Info/Resources

Royal-Dutch/Shell Group Products/Projects The Shell brand is used worldwide in the marketing of Shell's downstream products: including petrol, diesel, aviation fuel, fuel oils, lubricants, bottled gas for domestic consumers and gas for industrial consumers. Shell has operations in around 130 countries[29]. The Shell brand name is important to company marketing strategy and is promoted as a mark of quality which consumers can trust: branding is emphasised more than price. Back l Next page >

Footnotes [29] www.parliament.the-stationery-office.co.uk/ pa/cm199899/cmselect/cmfaff/100/8052105.htm