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DIALOGUE WITH DECISION MAKERS
Corporate Watch publishes the latest study
from the Oxford Research Group.
Introduction
This handbook is designed to enable you to quickly
understand a successful method of dialogue with decision-makers. It
is based on the seventeen years’ experience of the Oxford Research
Group, working towards the worldwide abolition of nuclear weapons. The
principle idea is that groups of citizens engage directly, by letter
or face to face, with behind-the-scenes decision-makers and policy advisers
using a non-confrontational approach. Through this two-way dialogue,
change takes place.
O.R.G. has developed this method through successful
dialogue with those in key decision-making positions in the UK, USA,
Russia, China, India and to a lesser extent France. In the 1980s we
pioneered a dialogue project in the UK which linked over 60 citizen
groups with a separate nuclear-weapon decision-maker in the UK and one
in China. The groups attempted to establish a correspondence with their
decision-makers, and in some cases were able to meet them. In 1985 we
established a parallel project in the United States which linked concerned
citizen groups with thirty American decision-makers, and in 1990 supported
a similar project in Sweden, this time with professional groups of medical
practitioners writing to French and British nuclear-weapon decision-makers.
Our approach has now been adopted by those working
for change on different issues all over the world. Decisions affecting
the most important issues that we face today such as the arms trade,
genetic engineering, pollution, debt, the globalisation of the economy,
as well as nuclear weapons and power, are ultimately taken by a few
key decision-makers in government and business. We are not talking solely
or even mainly about politicians; we are talking about scientists who
develop new technologies, analysts who produce assessments on which
decisions are based, managers who offer innovative technologies to both
the military and civilian sectors, civil servants who draft government
policy and bureaucrats who sign the cheques. These are the key long-term
people behind the scenes who steer policy as politicians come and go.
Most of these individuals work in closed communities within which the
rightness of what they are doing is not directly questioned. Serious
alternatives are seldom proposed. Apart from hearing ocal reports of
protest such people rarely engage in the arguments for and against what
they are doing, much less are they invited on a personal level to involve
themselves in discussion of the merits and implications of their activities
in today’s world.
The principles of the dialogue approach outlined
in the Ten Steps that follow are relevant to most of the issues previously
mentioned, as well as those of O.R.G. In the Ten Steps which follow,
the examples used are of nuclear weapons decision-making, but the principles
of the approach are relevant to most of the issues already mentioned.
You will notice that each Action step is balanced by a subsequent Reflection
step; we have found that this combination of being and doing is especially
effective.
By the time you reach end of this handbook, you will
be familiar with:
The basics of the dialogue with decision-makers approach
to change
- Why it works
- How decision-makers can be identified
- How they can most fruitfully be approached
- What may be expected from this dialogue
- How your skills and the skills of colleagues in
your field can most effectively be used.
- You are already a powerful agent of change, or
you wouldn't be reading this booklet; read on and increase your own
power.
Step 1: Take On Board Three Principles
A. Change happens at the level of the individual
Does it really make any difference, you may ask, if I contact a scientist
or an official, or even the chief executive officer of a major defence
manufacturer, and explain my views? If he were to change his mind as
a result, wouldn’t he just be replaced? What difference do individual
changes really make?
First, consider the seeds of doubt. Say you have
held an implacable view on some subject for decades. Then a person whom
you respect puts the opposite view; this is done with authority, erudition
and maybe a touch of humour. You begin, internally, to reflect. Even
though you may in the eyes of the world continue to hold our watertight
position, there is a different process going on inside. "Well,
maybe there is another way of looking at it." This seed lodges
somewhere in our consciousness, and soon enough you may read or hear
something which reinforces it, ‘waters’ it, allows it to
grow.
You may even have an unexpected conversation with a colleague who dares,
cagily at first, to voice similar doubts. Then there is the famous ‘hundredth
monkey effect’. This is a true story that occurred in the 1950s.
Zoologists observed that some monkeys on the island of Koshima had discovered
how to wash sand off the sweet potatoes they ate. At a certain point,
this new way of doing things caught on with a majority of monkeys on
that island. At the same time, researchers reported monkeys on another
island hundreds of miles away picking up the same idea. There was and
is no geographical, political or biological explanation for this phenomenon;
some people prefer to call it ‘an idea whose time has come’.
Here is an example, not of monkeys, but in the world of decision-making.
In Britain in 1984 a group of professional people began writing to a
Field Marshal in the army, a man at the top of his profession with responsibilities
for nuclear weapons. For three years they continued to write to him,
expressing their views politely and eloquently, but receiving only the
most cursory of replies. When this man moved on to the House of Lords,
his maiden speech expressed almost verbatim what this group had been
saying. They immediately wrote to congratulate him, and were invited
to sherry. He told them that when he was a full-time soldier he could
not acknowledge the validity of their point of view, as it had gradually
dawned on him. But when expressed by someone of his standing in the
Upper House, this changed view shook many of his fellow peers, and contributed
to weakening of faith in the concept of deterrence which eventually
became apparent in a speech by the Defence Minister in 1994.
Whether at a conscious or unconscious level, the
very fact of seeing or talking to a person who calmly represents views
opposite to your own, affects you. Whether you acknowledge it or not,
you pause. On the surface you may simply think "Get out of my way",
but somewhere deep down a small voice says "Oh. This person disapproves
of what I am doing and cares enough to come here and show me."
You may make a joke of it, brush it off, scorn it,
but it's there, lodged in our psyche.
People from inside NATO, ministries of defence, the army, navy and air
force have all confirmed that this is what happens:
"News from outside like this is welcome. Visits like yours are
rare. This is really the only way we get to hear new opinions."
(Senior NATO official )
"I really enjoyed this conversation...rarely
get the chance to, er, debate these kind of issues, and, er, as you
see we don't always agree among ourselves."
B. The difference between dialogue and lobbying
There is a real difference between dialogue and lobbying. The traditional
lobbyist works at the decision-maker to get him or her to do something
which will be to the lobbyist's advantage. The dialogue approach works
with the decision-maker, engaging him or her to join in a course of
action which will be to everyone's advantage.
In this work of developing dialogue with decision-makers, we are trying
to facilitate a change in attitudes and perceptions, rather than using
persuasion or veiled threat to ensure a shift in policy which will be
to our own material advantage. There is no personal material gain in
this for you. We are purposely not operating in traditional power terms.
As such we are very different from commercial lobbyists. We approach
from a position of apparent weakness, and ironically this is exactly
our true strength. Reasons for beliefs and motivations are often complex
and it takes a great deal of effort and perception to fathom them. We
enter into dialogue prepared to listen, to try and understand, and even
to risk changing our own minds. We cannot expect officials to take the
risk of being open with us unless we are prepared to take that risk
ourselves.
C. Getting beyond the way of thinking which
caused the problem in the first place
It is not possible to solve a problem using the same system of thought
which generated it. We have to step outside that system of thought as
well as the language which defines the system.
Here is an example of an actual conversation, which took place in 1992
with an American Major-General assigned to a senior post in NATO:
I asked him what threat NATO really faced. He launched
into a lecture about ex-Soviet capability of hundreds of thousands of
tanks, aircraft, rockets, “while they still have all that, we
must keep up our guard”
“Yes” I said, “you're talking about their equipment,
but they have no intention of invading or threatening us, have they?”
"Yes" I said, "you're talking about their equipment,
but they have no intention of invading or threatening us, have they?"
"No" he agreed, "but they do have the capability."
Afterwards, when we had talked for about an hour, he said that the questions
I had put about the threat were in fact the most difficult ones he faces.
NATO has no plans, no mission statement, nothing prepared for any actual
eventuality. NATO has all these forces, all this hardware, all this
experience, and not a single plan of what to do with it. I was suprised
that he wanted to go on talking to me after I had been so hard on him
about this question of threat. He eventually admitted that NATO has
no threat scenarios whatsoever.
Recent field work makes it abundantly clear that
although UN peace-keepers worked hard to achieve their mandate in former
Yugoslavia, there was no body in charge of getting the former combatants
into a process of reconciliation, structural change, and peaceful co-existence.
Jan Oberg, director of the Transnational Foundation for Peace and Future
Research1, noted presciently in 1993:
The UN keeps the peace, but how will future violence be prevented when
the peace-keepers have to withdraw? At the present there are no local,
regional or international efforts that aim at the real peace-making:
changing the structures and perceptions that led to war in the first
place.2
Real change comes when people are enabled to use their thinking and
their energy in new way, using a different system of thought, different
language, and having fresh visions of the future. Even with entrenched
domination power systems, it is important to remember that any different
action, if it is sustained, brings about change.
Domination is a system, and we are part of it, and in that lies hope.
For any system is always in delicate balance, dependent for its stability
on feedback from its parts. When the feedback changes, so does the system.
At first it reacts to regain its stability, but if the new feedback
is sustained, the system will be transformed
This is the key, and it goes right to the heart of the fundamental changes
in perception which must take place.
1. Transnational Foundation for Peace and Future Research,
Vegagetan 25, S-223, 57 Lund, Sweden. Tel: 46 46 145909 Fax: 46 46 144512.
2. Oberg, Jan "Conflict Mitigation in Former Yugoslavia" in
Peace Review: Vol. 5, No4, Winter 1993, p428.
3.This quotation is from Starhawk, Truth or Dare: Encounters with Power,
Authority, and Mystery, New York: Harper Collins, 1990.
Step 2: The Basic Research To Find Your Decision-Maker
One of the strengths of the decision-making approach
to change is that by identifying and concentrating on one decision-maker,
you can become expert on his or her area of influence, rather than needing
to know about the entire subject. But first you need to identify the
people who do have influence on decisions on the subject you care about.
Clearly you don't want to waste valuable time presenting well thought
out new proposals to someone who has no power.
A. Get an idea of where decisions originate
You will need to have, or construct, some sort of organisation chart
showing where the problem lies. If, for example, you are concerned about
pollution caused by road traffic, then it will be possible to draw up
a chart to include all the various actors. In this case it presumably
includes the government departments responsible for taxation of vehicles
and gasoline, the road haulage associations, the oil companies, the
vehicle manufacturers, the government transport department, and so on.
Try to develop your chart so that you can begin to see who affects whom.
B. Find out who does what
All government departments have their own internal organisational charts,
often referred to as wiring diagrams. Write in and request such a chart
or try finding one on the government’s website. When you have
identified the positions of the policy-makers you feel are important,
the next step is to call up and ask for the name of the person in that
position. Sometimes, if you explain that you are interested in writing
to the person and would like to know more about his / her responsibilities,
a helpful secretary will send you press clippings or a biography of
the person.
In the case of the commercial corporations, call and ask for the annual
report, which will undoubtedly give the names of the CEO, the Chairman
and Directors. But you may find that you are more interested in the
science advisor to the corporation, or the development manager. You
simply ask for that person's name, get through to their secretary, and
check if their responsibilities include what you are interested in.
In the case of trade associations, you can pursue a similar course.
At all times it is best to be up front and say that you are concerned
about issue "x", and want to brief yourself as fully as possible,
and you believe that Mr or Ms "y" will be able to help you.
Step 3: Be Aware Of Assumptions
The views of decision-makers (as of us all) are based
on deep-rooted assumptions about the world and even about human nature.
These assumptions are rarely revealed in official publications, but
without knowing what they are, it is impossible to test the validity
of decision-makers’ arguments, nor to know what kind of debate
with them is likely to be fruitful or effective. During 1987-8, a series
of in-depth interviews of a representative selection of nuclear weapons
decision-makers in Britain, France and NATO was carried out by O.R.G
and the results analysed to discover the main assumptions held. They
were as follows:
Nuclear weapons are not qualitatively different from
conventional weapons
Decision-makers in all the nuclear nations are rational and in control
of the weapons
Because decision-makers are rational it is assumed that the system of
deterrence as a whole works rationally and is stable
Indeed, it is so stable that any change is dangerous and it should remain
unaffected, in particular, by any reduction in the perceived threat
A good deal of the argument about nuclear weapons ignores the assumptions
made by both proponents and opponents. This is because assumptions are,
to a greater or lesser extent, hidden from view. They may be starting
points in a chain of reasoning, not elaborated because they seem obvious
or uncontentious, or because they may never have been fully articulated
by the decision-maker. An example is the assumption that different ideologies
are the source of conflict and threat between nations. Assumptions may
also be unstated links in a chain of reasoning: for example, between
the premise that our enemies have nuclear weapons and the conclusion
that therefore we must have nuclear weapons, lie a host of assumptions,
one of which is that nuclear weapons are the best form of defence against
nations possessing nuclear weapons.
Assumptions may also be hidden in the use of images, analogies and metaphors,
for example, by justifying the possession of nuclear weapons as an ‘insurance
policy’. The analogy assumes that the possession of nuclear weapons
creates no risk for the possessor, just as the payment of an insurance
premium creates no risk for the policy holder.
Simple omission of potentially relevant ideas may also be evidence of
an assumption. In the course of the long and wide-ranging discussion
of the issues surrounding nuclear weapons referred to above, only one
of the decision-makers interviewed mentioned the public or public opinion
at all. This suggests that most of them assume public support for, or
indifference to, what they do. Most hidden of all are assumptions arising
from the very structure of the decision-maker’s arguments and
beliefs: the relations he or she conceives between threat and deterrence,
between defence and international relations, and between the existence
of conflicts and ways of resolving them. To understand the assumptions
your decision-maker may make you should read any texts your decision-maker
has written.
What you are doing here is fundamental; in Philip Larkin’s words,
you are trying to understand ‘how you got it’.
"... Where do these
Innate assumptions come from? Not from what
We think truest, or most want to do:
Those warp tight shut, like doors. They're more a style
Our lives bring with them: habit for a while,
Suddenly they harden into all we've got
And how we got it ..."
Step 4: The First Contact With Your Decision-Maker
Now let’s deal with the practicalities of getting
in touch. The overall aim of your work is to build a dialogue with your
decision-maker, and the most effective way of doing this is obviously
meeting face-to-face. A letter will nearly always be the best way of
making the initial contact, unless you can obtain a personal introduction,
or unless you are very comfortable on the telephone.
The most effective kind of letter is one which:
Shows that you are knowledgeable and interested in the specific area
for which he has responsibility
Shows that you are serious in your questioning and not aggressive in
your approach
Refers to something puzzling or paradoxical to do with his area of expertise,
which will gain his interest and engage his professional pride
Asks for a fuller explanation for something he said or did
Raises an issue or asks a question which cannot be answered by a ‘standard’
letter
Makes it clear what you want to discuss with him
Keeps something in reserve for a meeting or another letter
Asking for a meeting directly in the first letter
may well be counterproductive: you are much more likely to get a positive
response once you have established your credibility.
Above all the thing to avoid is a letter which merely states your views.
That encourages a response which merely disagrees and adds that in the
light of that there is no point in meeting or continuing the correspondence.
From experience it is a good idea to try and decide the line or angle
to take in your initial approach to the decision-maker before embarking
on the first letter. This is an important decision, and to make a good
one you need to have a pretty clear grasp of what his position is, and
to devote a bit of time exclusively to making the decision.
You will need to decide, too, how to represent yourselves to him/her
, whether as members of a citizen's group or as a group of professionals,
or just as individuals. Neither is right or wrong, but each has implications
for how your decision-maker will perceive your approach and to some
extent how you perceive your own position. Once established these are
difficult to change.
When you come to write the first letter, you may
consider it hard to write a letter collectively. Groups with more than
three or four members would find it easier to ask one or two to prepare
a draft, along the lines already agreed, which could then be polished
or changed. Even if the letter which emerged was very different from
the draft, it is easier to start with that than with a blank sheet of
paper.
To suggest that a dialogue should always be unemotional,
rational and logical would be to defy human nature. Encouraging the
expression of an emotion and its acceptance as part of the dialogue
would seem a worthwhile goal. One of the advantages of a dialogue by
correspondence is that it gives the participants time to ponder the
ways in which they express themselves more thoughtfully and put them
into words with more care.
Here follow the text of two sample letters used in dialogue with decision-makers
in Britain. The first is to a scientist:
Dear
The signatories to this letter are a group of physicians living in south-east
London, who share a concern about the medical effects of radioactive
discharges from the production of fissile materials. We are writing
to you because we are sure that someone with the responsibilities of
your position would share our concern and may have a perspective which
could enlarge our own.
We are aware of the extent of the debate over the
incidence of leukaemia clusters in the vicinity of fissile material
fabrication plants, and have become familiar with the data produced
by the various bodies concerned.
The reason for this present letter, however, is the information contained
in the latest report by the Health and Safety Executive of xxxx, dated
xxxx. Paragraphs 2 and 3 raise questions of particular concern to us
as physicians, and which we feel are not fully answered in the report
issued by the Health Officer of your plant last month.
May we say that we appreciate the fact that this report was issued and
made public, and the extensive research undertaken by your department
which forms the basis for its conclusions. Nevertheless, we would appreciate
some clarification as to the issues raised in paras. 2 and 3 mentioned
above.
We look forward to hearing from you.
Yours sincerely, (Signatures of 6 members of the group)
The second letter is to the chief executive officer
of a major defence
contractor:
Dear
I am a shareholder in your company and I am distressed to read in last
week’s copy of Jane’s Defence Weekly that the company has
negotiated a contract with the government of Chile to supply plant to
build missile systems.
At present, as you are undoubtedly aware, our own government severely
restricts export licences for these missile systems; in other words,
there is some form of control as to which countries may receive them.
My concern is that the present regime in Chile is disposed to export
armaments indiscriminately. If a plant to build these missile systems
goes ahead in Chile, it seems inevitable that the missiles themselves
will end up in countries where conflict is already latent, and could
escalate the threat considerably, not only to their neighbours, but
to the West as well.
No doubt this issue has been discussed in detail at Board level. In
the first instance, I would be grateful if you could acquaint me with
the nature of this discussion, as I am interested in your views and
those of your fellow directors.
Yours sincerely,
A common experience is that at some point you personally
or the group feel stuck - perhaps the decision-maker has written another
bland and negative reply, perhaps your meeting with him ended in angry
incomprehension, perhaps you keep getting piles of information from
his organisation’s public relations department in reply to your
letters. At this point it could help to talk through the problem with
an informed outsider; this can give a new and important perspective
on what has happened, and help you to learn from your experience.
Step 5: Take Care Of Your Own Anger
It is also worth being aware of the anger many of
us feel about the state of the world. There is no doubt that anger can
at times have a salutary effect upon those at whom it is directed. When
and under what circumstances it can be an effective mode of expression
in correspondence is a difficult question. A flood of angry letters
will certainly have an impact on anyone, but it may also have other
effects that are counterproductive in the long run, such as producing
fear and resentment. Perhaps it is sufficient here to say that if your
interest is in engaging the person in a dialogue, anger should be expressed
sparingly and accompanied by other things that might offset the defensiveness
it is likely to engender.
Another danger is that activists can tend to get wound up in a spiral
of things that have to be done; deadlines which have to be met, mailings
which have to go out, contacts which have to be made, people who have
to be seen, not to mention piles of stuff which has to be read, until
you are just one mass of “have-to's”. There are never enough
competent people to help, never enough time, and not much real satisfaction.
It's all being done with the finest of intentions, and yet there is
little time for joy in it. Not a lot of laughs. No time to breathe.
Certainly no time to reflect, to get a bit of distance and perspective.
In Thomas Merton’s words:
"...there is a pervasive form of contemporary violence to which
the idealist fighting for peace by non-violent methods most easily succumbs:
activism and overwork. The rush and pressure of modern life are a form,
perhaps the most common form, of its innate violence. To allow oneself
to be carried away by a multitude of conflicting concerns, to surrender
to too many demands, to commit oneself to too many projects, to want
to help everyone in everything, is to succumb to violence. More than
that, it is cooperation in violence. The frenzy of the activist neutralizes
his work for peace. It destroys his own inner capacity for peace. It
destroys the fruitfulness of his own work, because it kills the root
of inner wisdom which makes work fruitful."
Some activists are seeing this now and giving themselves nourishment
and some space. Some insist on clowns at their annual general meetings;
the SEVA Foundation has a clown called Wavy Gravy on its board of directors,
and makes anyone who uses the word ‘serious’ wear a Groucho
Marx nose and glasses. Joy then creeps back into the work, and on its
tail comes creativity.
It is important also that the means used in this work should be the
same as the ends. Herein lies a gem of a principle. It is that to arrive
at your goal you must use the methods which are true of that goal. In
other words your means must be of the same character and the same quality
as your end. For example, if what you are seeking is a world without
weapons of mass destruction, it is no good going into a discussion armed
to the teeth and using facts like ammunition. The more the methods are
true of the goal, the faster and more effectively the goal will be reached.
Step 6: What To Do If....
When you receive a reply to your first letter or
contact, or if no reply is forthcoming, here are some suggestions as
to how to proceed:
1. If you receive a standard letter which has not
dealt with the specific points that you raise, you could either:
Write to the decision-maker again thanking them for their letter, but
pointing out that it does not attend at all to your concern, and repeat
your points, or:
If the letter is from a public relations person, reply to the author
of the letter insisting that the points you raise should be dealt with
by the person responsible.
Remember:
That it may be necessary for you to establish your credibility by keeping
on writing good letters. It is more likely that in this way you will
progress from getting standard letters to getting serious ones which
involve the writer in really thinking about the points you raise.
2. If you have received a standard letter which has
dealt with your points, but in generalities, then:
You will need to research your material further and come up with more
specific issues;
You could send your decision-maker a document or proposal outlining
an alternative approach to the problem, and asking for his comments.
3. If he doesn’t answer your letter:
It is best to start with a reminder, and if you get no reply to that,
make a telephone call. It is reasonable to ask the switchboard for the
name of the secretary, so that you can address that person by name.
Secretaries are good at screening the boss from unwelcome calls. If
you cannot get through to them ("he’s / she’s tied
up in a meeting") you can ask for a convenient time to ring, and
try then.
4. If after several letters you receive one which
is intended to end the correspondence:
You could examine it carefully for some point which offers a fresh perspective,
and there usually is one;
You should keep on writing anyway. A sustained series of well informed
letters will have an effect, even if they do not generate a reply. One
of your letters may provide an argument or piece of information just
when and where it is needed.
5. If you receive a reply referring you to some other
authority:
You should follow up that line asking precisely the same questions,
saying by whom you have been referred, and why. By pursuing this referral
until you get a satisfactory answer, you will be following the line
of accountability to find out who is ultimately responsible. It is a
very good idea to continue to send copies of your letters and the replies
you receive to your original decision-maker. It lets him know how the
rest of the system functions, and will raise his awareness of the question
of accountability.
Civil servants or officials may wish to refer you
to the elected government minister. If this happens you could write
again expressing clearly your need for information from the person to
whom you originally wrote.
6. If you receive a terse brush-off, either:
You will need to reply with a valid reason why he should attend to the
concerns expressed in your earlier letters; for example, you may need
to raise the issue of accountability or make your points very much more
specific, or:
You could write to or interview your representative in Parliament or
Congress on the same points, making sure you send copies of this correspondence
to your decision-maker.
7. If his objection is that his work is confidential:
You could ask him to rephrase your question in a way that would protect
the confidentiality, or:
You could shift the debate to the context of his work, rather than the
content.
8. If letters do not work, and you still want to
meet him, there may be other ways of making contact:
You may be able to find out about a public meeting he is addressing
or attending;
You could invite him to a lecture given by an expert on a relevant topic
and arrange to meet him afterwards over dinner with the lecturer;
If he is an industrialist you can get access to the Annual General Meeting
of his company by buying a few shares in it. At the meeting shareholders
have a right to ask questions, and that might enable you to make your
points or may lead to a personal contact with him after the meeting;
You could find out if he is giving evidence at a parliamentary committee
meeting or public hearing which you as members of the public are entitled
to attend;
Make enquiries as to whether he is a member of a regular discussion
group on the issue in question which includes members of other disciplines,
such as the church or academe, of which you can also become a member
and attend meetings.
Step 7: Non-Confrontational Communication
Now that a meeting with the decision-maker is on
the cards, you need to be well aware of how much can go wrong, or right,
in the actual quality of communication taking place between you and
your decision-maker. As a reminder, here are a number of common sense
hints about communication which can make the difference between dialogue
(where an exchange takes place) and mutual monologue (where nothing
changes).
1. Listening
You are well aware that listening is the most important skill
for understanding others, and that what is not said (or said by the
body) is as important as what is verbalised. Equally, during arguments,
when you are apparently listening to other people, much of what is said
may not be taken on-board. The decision-maker will have his own set
of attitudes, beliefs and values, and you will only engage with him
by responding precisely to these - not by responding to some identikit
version of what you think he thinks.
Therefore, before a meeting you must try as far as
possible to put yourselves into the decision-maker’s shoes.
Furthermore, the more you really listen the more he will reveal: it
is easy to learn if the other party to a conversation is always telling
you what he or she thinks. But real listening is risky:
“It takes a great deal of security to go into a deep listening
experience because you open yourself up to be influenced. You become
vulnerable. It’s a paradox, in a sense, because in order to have
influence, you have to be influenced. That means you have really to
understand.”4
2. Agreeing
There will be areas of agreement between you; you are after
all members of the same society and culture. Of course they may only
be skin deep, but they are not unimportant. Particularly in the early
stages of contact with the decision-maker, it will pay to emphasise
areas of agreement rather than get too quickly to the underlying conflict
of opinion. Establishing something you have in common first will make
subsequent disagreements easier to discuss. It might help to think of
the discussions as trying to widen the areas of agreement rather than
narrow the areas of disagreement.
3. Disagreeing
It is always potentially difficult to disagree with someone
at the same time as maintaining the momentum of conversation. All too
often the opposing parties quickly dig themselves deep into irreconcilable
positions. One way of avoiding this is as follows. Whenever you wish
to respond negatively to what someone else has said, you start by saying
waht you agree with, then
go on to the contentious part. Disagreements can escalate by going too
quickly to one's fundamental position; you should rather take it step
by step, challenge each idea as if it were a self-contained one, and
see where the steps lead at the end. It is true that approaching disagreements
in this way may lead you to change your mind about some issues, but
the same is true for the decision-maker. You probably will not get real
discussion unless you are prepared to conceive that you might change
your minds on at least some aspects of the whole subject.
4. Language
You need to express your requests as clearly and assertively
as possible without expressing them as demands. A characteristic of
a demand is that it is often accompanied by an attempt to make the other
person feel shame or guilt, and it is always counterproductive. Likewise,
language which obscures choice, using words like "have to",
"must", "ought" and the like, is destined to provoke
a negative response.
5. Implicit assumptions
It is a very common experience in a conversation to be led along by
a train of thought or argument. Somehow you can't disagree with any
particular part of it, but you know you don't like what you are agreeing
to and feel trapped. What is often going on is that the sequence is
based on an assumption (possibly one of the ones mentioned above) that
you do not agree with, but which is never made explicit. The best way
out of the trap is to identify the assumption, and shift the discussion
to its merits. In the heat of the moment, it can be quite hard to pinpoint
the assumption. In this case, the decision-maker may be asked to state
it - even if his or her formulation doesn't seem quite right, it still
shifts the conversation to a different level.
Here is a description of a meeting with a senior official in the British
Foreign Office in 1991, in which efforts were made to do this. The subject
under discussion was arms export.
There is something very ‘smiley’ about
this man, as if he wants to please all the time, but it belies a determination
and rigidity underneath which you glimpse occasionally with a shock,
like seeing a shark in the calm blue waters of the Mediterranean. Quite
early in the discussion, we pointed out that what he was saying was
all based on the assumption:“We all want to sell as many arms
as we can, however there are some instances where we can’t.”
He didn’t seem to have recognised that there could have been another
starting point, namely: “How can we do what we have to do (foreign
policy goals, support of British industry, etc.) at the same time as
selling fewer arms?”
For a moment, he stopped to consider this, but was then off into the
detail again. We asked him which body was in a position to take a global,
holistic few of the arms trade and its consequences, worldwide. He briefly
considered the EC and the UN, but changed the subject back to the United
Kingdom having had “a pretty responsible policy on arms exports
- we didn’t export to Iran or Iraq - and the Saudi sales are good
business, not damaging to stability.” (At the time the United
Kingdom was the third biggest arms exporter in the world.)
We challenged this on the same grounds, that he was seeing the problem
only from a national point of view. We asked him again who in Britain
was capable of seeing the problem from a larger point of view. He eventually
suggested the Treasury “They’ve done some back of the envelope
stuff, I think”.
After three tries, the idea of a global view of the problem was just
beginning to make some impression on him.
6. Shaping the conversation
How this is done depends on what you want out of the contact.
You must be very clear about the goal of the meeting. Is it to establish
a relationship, gain information, or raise questions? If you simply
want answers to specific questions, it is easy. If you really want to
discuss, debate or challenge, then you will have to be in control of
the conversation and steer it towards the points you want to make.
The main elements of this strategy are:
a) The opening statement. The main purpose of this is to limit the conversation
to the territory you have chosen; to set the ground rules for what follows.
It is a good idea to keep it short and end it with a question which
(hopefully) will set him or her off, and off in the right direction.
b) The single main point. As the conversation develops, you should try
to look for opportunities to relate what he or she is saying to that
point. You should try to think of different ways of putting it and different
examples of it.
c) The closing statement. Much depends on how the conversation has gone,
but you should think of including: areas of agreement, your main point,
a reference to something you have learnt from him or her and/or what
you want to think more about, and some unresolved issue which you might
talk about in the future. You might say you are going to come back on
something that’s been said, and ask him or her likewise to consider
your main point.
Step 8: Preparing To Meet With A Decision-Maker
It is important to work out a strategy for the meeting
in advance, and to make sure that you are well prepared. A way of doing
this is to work through the following list of questions, jot down your
answers, then look at the comments and suggestions which follow. Referring
back to these answers after the meeting can help make improvements for
any future contact.
What do you hope to achieve in the first meeting?
Where shall you hold the meeting?
How many of you should attend?
What should you say first?
What issues or topics do you want to ask questions about?
What will be the answers to those questions?
What is the single main point you want to make?
How will you record what is said?
How will you end the meeting?
1. What do you hope to achieve in the first
meeting?
It is easy to forget that one important objective is to build
some kind of relationship with the decision-maker which will enable
you to increase your influence in the future. At the very least you
want to keep the door open for a further meeting.
2. Where shall you hold the meeting?
People definitely feel safer in their own offices, but a less
business-like atmosphere can be created on more neutral territory.
3. How many of you should attend?
If more than three go, you run the risk that they will feel
swamped and that the dialogue lacks any thread or development. Fewer
than two runs the risk that there is no help available if you cannot
think of an answer or miss an obvious point.
4. What should you say first?
Normally people expect some fairly bland chat before getting
down to specifics: anything else is perceived as hostile. Following
this, it is a good idea to make a brief initial statement, outlining
the specific area you want to talk about. This can focus the discussion
in the area you have chosen.
5. What issues or topics do you want to ask
questions about?
What you are trying to establish is the subject matter of the
conversation and the line of approach you want to take through it. Once
you have this clear it will be much easier to formulate some specific
questions. You will need to spend some time devising the kind of questions
which will get the conversation going in the right direction, leaving
the more precise questions which require more careful thought until
later. It would be wise to prepare at least ten questions: the conversation
may flow like wine, but it may become a stilted question and answer
session which can become very antagonistic. If your view is dismissed,
while the decision-maker asserts his own, you could try this: say "it
is clear you are only able to discuss your viewpoint at this meeting.
That’s quite a sensible way to go about it, as long as we arrange
another meeting when you can hear ours."
In preparing your questions, you should also consider the following:
will your questions allow ambiguous or uninformative answers? Is it
clear what will constitute an answer to them? Is he really in a position
to answer them so far as you can tell? ("You really should ask
old so-and-so that one" is a real conversation stopper.) Are you
getting into secret or confidential areas?
6. What responses to your questions do you
expect, and what will be your reaction to those responses?
There are likely to be two main types of responses from the
decision-maker:
a) rationalisations of what he is doing, and
b) re-statements of the well known lines of argument.
Prepare ways in which you can meet such responses. Humour is a good
way to move the conversation on towards more substance.
7. What is the single main point you want
to make?
In a half hour meeting it is wise to consider that you will
only succeed in getting one main point across. Having that point clearly
in your mind will help you to avoid red herrings, getting caught in
swapping numbers ("no, no, we’ve only got 16,000 warheads")
and being thrown on the defensive. It might be quite an indirect main
tion and concentrate on remembering key points (and jot them down as
fast as they can as soon as you are out of the room). If he doesn’t
object, you should take as full a record as you can - something which
seems unimportant at the time may turn out to be very interesting indeed
or useful later. In fact, sending a résumé of your notes
after the meeting can be a good way of deepening the dialogue.
9. How will you end the meeting?
If time is running out or conversation is drawing to a close,
it’s better to lose a few minutes in order to wind it up yourselves
rather than get pushed out in mid-sentence. If he closes it, you should
make a brief final statement. It is always a good idea to try and leave
one issue unresolved, one topic which has been touched on but not discussed;
it can be the reason for, and a starting point, of another meeting.
Step 9: Following Up The Meeting And Evaluation
You will need to think hard about how to deal with
any potential media coverage for any dialogue you may undertake. A local
newspaper, radio or TV station may hear about your activities and want
to report them, and it is well to be prepared for this. In deciding
how to handle an approach, it would be helpful if the group debated
the following questions:
Will publicity help or hinder what you want to achieve?
Are any members unhappy about being publicly known to be working
on the project?
Do you think the publicity would hinder other groups doing the same
work?
While you discuss these issues it is worth remembering that you have
absolutely no control over what is published, or the use that is made
of it. Sentences may be taken out of context or put into an inappropriate
one; comment which seems to you to be unfair and misleading can be added,
etc. Any reply you may want to make will be at the editor’s discretion
and rarely has the force of the original piece. If you do decide to
talk to the press, it may be worth recording the interview.
Finally it is worth remembering that you may be able to use the press
to help you. After you have been working on the project for some time
you will have a good deal of information which you may want to share
with a wider audience - either by briefing a journalist, or writing
an article for a newspaper or magazine yourselves. Before you do so,
it might be as well to check to see whether or not this kind of activity
is consistent with your overall goals.
Confidential Information
Information given in confidence does carry some more (and often
legal) obligation to respect that confidentiality. In theory, (though
this varies by country), you can be prevented from disclosing it, and
be made to pay compensation if you do so. In practice, you should ask
yourselves:
Would disclosure be taking unfair advantage of the person who gave you
the information?
Is the information sufficiently serious for anyone to object strongly
to disclosure?
Evaluating Your Work
This is much easier to do if you have set out with a very clear
goal such as having one meeting with a particular decision maker. Evaluating
the effect of the dialogue approach is not easy in that it takes time,
and any change in policy is very hard to directly attribute to a specific
meeting or correspondence with a decision-maker. However it is important
to keep a record of what you set out to achieve and to constantly review
with your group what you are doing. The Oxford Research Group would
appreciate feedback related to the procedures outlined in this booklet,
and would like to know of dialogues which you initiate.
Step 10: Remember That Change Is Possible….
When faced with world problems - like hunger, overpopulation,
nuclear weapons, the arms trade - you may be among those who are overwhelmed
by a feeling of "Help! What on earth can I, just one person, do
about this?". Take heart. That's a sane response. It's the basis
for a whole new attitude to world problems. Because change at the level
of the individual is more and more being recognised as essential to
change in huge world systems. Here are the observations of two people
who have thought hard about change from their particular perspective
- one is a biologist, and one is a Buddhist:
“Although attempting to bring ab“To the
extent that our future survival is due to our own behaviour - our own
adaptiveness - ... we have the option to rethink our ideas about what
kinds of human behaviour and human cultural institutions are adaptive.”
(Mary Clarke)
Although attempting to bring about world peace through
the internal transformation of individuals is difficult, it is the only
way. Wherever I go, I express this and I am encouraged that people from
many different walks of life receive it well. Peace must first be developed
within an individual. And I believe that love, compassion, and altruism
are the fundamental basis for peace. Once these qualities are developed
within an individual, he or she is then able to create an atmosphere
of peace and harmony. This atmosphere can be expanded and extended from
the individual to his family, from the family to the community and eventually
to the whole world.”
(H. H. The Dalai Lama)
While there are plenty of books, newspaper articles
and television programmes that question the big issues, they lack the
force of direct personal contact and specific application to a decision-maker’s
work. It is all to easy to shrug them off as orchestrated, or inapplicable
to him or her.
What the dialogue approach does is to link an interconnected web of
concerned citizens person-to-person with those individuals in whose
hands rest the decisions on our future. It offers the potential for
change to take place not only at an individual level but on a vast scale,
literally throughout the world.
Oxford Research Group
O.R.G. was established in 1982 to carry out research into the structures
and processes of nuclear-weapon decision-making in NATO and the then
Warsaw Pact, in the Soviet Union, the United States, Britain, France
and China, on which it has published extensively. Its research agenda
subsequently expanded to include secrecy and accountability, arms export
control, military R&D in Europe, conflict resolution, new nuclear
weapons, the control of fissile material and nuclear proliferation issues.
It has conducted studies for the United Nations University and the United
States Institute of Peace, and carried out a commission by the European
Parliament to report on possible future security structures in Europe.
O.R.G. arranges consultations between groups of policy-makers and independent
experts, to discuss the priority issues of nuclear disarmament in the
context of larger and longer-term security questions facing the international
community. It fosters dialogue between those who hold differing views
on nuclear issues, always with a view to building bridges of understanding.
We have published on all stages of nuclear weapons production in the
former Soviet Union, the United States, Britain, France and China, examined
the roles of scientists in weapons laboratories, intelligence analysts,
military strategists, defence contractors and procurement officials,
as well as inter-service rivalry and foreign policy formulation. Our
expanded publishing programme has included studies into arms export
control, military research & development, conflict resolution, new
nuclear weapons, the control of fissile materials, proliferation issues
and global security. We disseminate our findings through seminars, consultations,
reports and papers. We publish with a leading British defence publisher,
and produce a series of Current Decision Reports for a broad spectrum
of readers.
We arrange consultations between decision-makers from all the nuclear-weapon
states and individual experts, to address specific obstacles in the
way of nuclear disarmament. We foster dialogue between those who hold
differing views on nuclear issues, always with a view to building bridges
of understanding.
Oxford Research Group is an independent team of researchers and support
staff, which is privileged to call upon the knowledge and skills of
top specialists all over the world for commissioned research. Our policy
is to make accurate information available on a process which is often
obscure and unaccountable to democratic controls. The Group has no political
affiliations or interests and does not campaign.
We are a public company limited by guarantee, registered as a charity.
Our activities and direction are guided by a Council of Advisers. Our
funding is dependent on the support of foundations, charities and private
individuals in Britain, Europe and the United States. O.R.G. jealously
guards its independence, which enables it to make decisions fast and
respond to current issues without bureaucratic impediments. Over the
years we have earned a reputation among our funders for giving high
value for money invested in us, and for consistently achieving objectives
and deadlines.
Oxford Research Group’s Core Staff
Frank Barnaby Consultant & Scientific Adviser
Janet Bloomfield Fundraiser
Peter Ellis Company Secretary
Scilla Elworthy Director
Rosie Houldsworth Conference Organiser
Paul Ingram Researcher
Emma McGuinness Assistant to the Director
Nick Ritchie Research Assistant
Tony Thomson Office Administrator
Contacting Oxford Research Group
Address: 51 Plantation Road, Oxford, OX2 6JE, UK
Telephone: +44 (0)1865 242819
Fax: +44 (0)1865 794 652
E-mail: org@oxfrg.demon.co.uk
Web Site: http://www.oxfordresearchgroup.org.uk/
More resources for dialogue:
“Abolition 2000 - Handbook for a World Without Nuclear Weapons”,
International Physicians for the Prevention of Nuclear War - 126 Rogers
Street, Cambridge, Massachusetts 02142 USA.
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